2 min readJul 5, 2023


Benefits of Instagram LIVE

Here are some benefits of using Instagram Live as a creator

Real-time interaction: Instagram Live enables creators to connect with their audience in real-time, fostering a sense of authenticity and immediacy. This feature allows for live comments, reactions, and questions, which creators can respond to on the spot, making it an excellent tool for engagement and building a stronger community.

Enhanced visibility: When a creator starts an Instagram Live session, their followers receive a notification, attracting attention and increasing visibility. Additionally, Instagram may promote the live broadcast to a wider audience, potentially exposing the creator to new viewers and followers.

Behind-the-scenes content: Instagram Live offers an opportunity for creators to provide exclusive, behind-the-scenes glimpses into their work or personal life. This type of content can generate excitement and a sense of exclusivity among followers, helping to build stronger connections and loyalty.

Cross-promotion and collaborations: Creators can leverage Instagram Live to collaborate with other influencers or brands. Co-hosted live sessions or interviews allow for cross-promotion and access to each other's audiences, resulting in increased reach and exposure.

Direct monetization options: Instagram has been expanding its monetization features for creators, including options like Instagram Live Badges, Shopping Tags, and branded content partnerships. These features allow creators to earn income directly from their live broadcasts, making Instagram Live a potentially lucrative platform.

Content repurposing: Once an Instagram Live session concludes, creators can save the video to their profile or Stories Highlights. This allows followers who missed the live broadcast to catch up later. Creators can also repurpose the content for other platforms, such as YouTube or their website, extending its reach even further.

Remember, while Instagram Live offers numerous benefits, it's important for creators to plan their live sessions strategically, promote them in advance, and ensure they provide valuable and engaging content to keep viewers interested